North NJ DSA

Joel Brooks for Jersey City Council, Ward B

Thank You

When I started the campaign for Jersey City Council to represent Ward B, I had no idea what running for office was like and how hard it would be. What motivated me to run was a city government that was not working for working class people.

I am filled with gratitude towards everyone who helped us fight for a West Side for All, from fellow candidates Councilman Council At-Large Rolando Lavarro. and Chris L. Gadsden, to North NJ Democratic Socialists of America, Our Revolution New Jersey, and HPAE – Health Professionals & Allied Employees, and the wonderful volunteers who came in and knocked doors because they believed in our project. It’s truly impossible to build a campaign alone and I will be grateful to each and every one of you for the rest of my life. Thank you Cary Tilton and Mike Dewar for your leadership on our campaign.

The vote count will be finalized and certified next week, and as of now we are down by 198 votes out of 4,333 cast. That is less than a 5% margin. So, hat tip to Team Fulop and Councilmember Mira Prinz-Arey – they ran a fierce campaign, and we battled for every last vote.

Even if we do not prevail, we proved that people on the West Side want change.

When door-knocking one day, I met an immigrant senior citizen widow, living in a rent control building, but did not know it. Her rent was about to be increased by an illegal amount. I worked with her granddaughter to push back against the landlord, who happened to be the same landlord as mine. This reminded me why I decided to run.

The saying goes, “you can’t fight City Hall,” but the truth is that many people are scared about being displaced from their homes, want a higher standard from their public services, and want a quality education for their kids. They don’t just deserve a voice – they deserve power.

I plan to keep fighting for the West Side I know and the West Side as I know it can be. I hope if you supported this campaign you will join me in that fight – as always my # is (201) 898-2906. Let’s get a coffee and talk about building a West Side For All.

About Joel

The North New Jersey DSA is proud to endorse Joel Brooks for Jersey City Council. Joel is a long-time labor organizer — his entire working life has been spent in the labor movement. Born in Honduras, and raised in a Jewish family, his life and work experiences have led him to join DSA — and to organize proudly as a democratic socialist. He is running for Jersey City Council in Ward B to fight for a city that works for working people, not just the real estate developers. He has been fighting for workers for decades to raise wages, win high quality health insurance, and gain respect and dignity on the job. As a rent control tenant, Joel knows first hand how the status quo has failed. Our housing in Jersey City is unaffordable and our schools are underfunded, all while landlords and developers keep getting richer and richer. 

Joel hopes to fight for the people of Ward B, and all of Jersey City, for a city that works for them and not just the one percent. Jersey City needs a 100% grassroots funded campaign by and for working families, a movement for the people by the people, and a candidate that stands with and supports working class people. Joel’s experience in organizing within the Health Professionals and Allied Employees union advocating for people of all economic, ethnic, and racial backgrounds will make him an outstanding representative of Ward B.  

For more information, check out Joel’s official website: 

What Joel Ran On

  • Housing Justice for All: Expanding affordable housing and rent control protections across the city amidst rampant gentrification

  • Visionary long term solutions on school funding

  • A council that is not made simply of “rubber stamps” for corporate and real estate funders and police unions

  • Being an independent voice for residents

Joel Brooks speaking in Newark at May Day, an annual celebration of workers across the world.
Joel Brooks speaking in Newark at May Day, an annual celebration of workers across the world.
“...I want to talk about development and how it’s coming to the West Side, and what the future of the West Side is going to look like. And so, I think the number one component of that is listening to what residents want and what residents need. And that means that when a politically connected developer wants to put something up, when residents say that doesn’t make sense for our community, we should listen to the community.”
“Luxury and market rate developers, Downtown and all over Jersey City, can contribute more to the city’s balance sheets before buying city-owned land and receiving zoning variances.”


Health Professionals & Allied Employees Union Logo
Health Professionals & Allied Employees
Our Revolution New Jersey Logo
Our Revolution New Jersey
Democratic Socialists of America Logo
Democratic Socialists of America (DSA)
North New Jersey DSA
North New Jersey Chapter of the DSA

The Electoral Working Group of the NNJDSA has been organizing and working hard with Joel for the past several months to win Jersey City’s Municipal Election on November 2, 2021. New Jersey and Hudson County specifically are notorious for playing dirty when it comes to politics. The EWG focuses on class-struggle elections and endorses candidates who demand huge changes and refuse to succumb to the status quo. Having voting and election information be as accessible as possible is a necessary priority for this important democratic process. Check out more information on the upcoming election such as info on polling locations, ballots, and how to register to vote here.

A more equitable future built on justice is possible with people in office who actually represent us. Together, we have a city (and a world) to win! 

If you’re interested in speaking to someone from NNJDSA Electoral Working Group about how to join our meetings or get our endorsement please send us an email to  

Group of canvassers supporting Joel Brooks for Jersey City in front of their campaign office.
Group of canvassers in front of Joel's Campaign Office during our first Weekend of Action in August.

Official Website